We were given the opportunity to work alongside design agency Positive Image on their Northgate Vehicle Hire account. Firstly we created an infographic to convey Northgate’s vision for their 5 year plan. We then came up with a concept to attract smaller businesses to Northgate’s van hire division. We created a number of characters who were portrayed as one-man-bands and small fleet managers along with simple text to convey the ease and affordability of using Northgate as a hire company. The graphics were made into posters for service stations, illuminated bus stop graphics and on-bus advertising.

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